Industries · Coaches
A runner’s monthly plan, an executive’s six-month engagement, a client’s twelve-session package. Each is a flat fee sized in coach hours only you know. Ceed keeps that number and holds the hour that would cross it.
For executive, athletic and professional coaching businesses of two to fifty coaches. From the first associate coach.
2.25 of 2 h
Thu 10 Sep · 0.5 h · Race-week plan rewrite and texts · Theo M.
Held for approval. 0.25 h over the plan.
$150
the athlete’s month
2 h
the coach hours behind it, at $75
$50
the hour, once a third is worked
$0.15
Ceed, that athlete, this month
A runner pays $150 a month for a plan with unlimited messaging. A sponsor pays $12,000 for twelve sessions, a 360 and three alignment meetings. The coach hours behind each are the firm’s own number. Nobody looks at it until the month is gone.
“Coaching isn’t just 8-10 1-hour sessions. … The actual time spent on 10 hours of coaching is likely 2-3x that for me.”
u/Mark_4251, in r/lifecoaching, July 2026.
Ceed counts every coach hour against the plan, package or engagement it belongs to, as it is logged. The hour that would cross the count waits for your yes, that day. Which plans cost more than they pay shows, coach by coach, before the renewal. The sponsor hears about the thirteenth session from you, before it is delivered.
Every plan, package and engagement, every morning, nearest the line first. Visible to the owner and whoever she names.
The hour that would push a client over budget is saved, marked, and waits for a yes or no. Nothing is billed quietly. Nothing disappears.
0.5 h · Maya K. · Race-week plan rewrite and texts
Over the two hours behind the plan. Waiting for Dana.
The plan stays $150. The half hour is on Theo’s statement and on Maya’s record, 2.25 h against 2 this month. The renewal is yours to price.
A monthly plan promises the athlete unlimited messaging and two check-ins a week. Behind it is the coach time you priced it with, and Ceed keeps that number per athlete. The plan that costs more than it pays shows itself before the renewal.
A six-month engagement is twelve sessions, a 360 and three alignment meetings, sold to a sponsor as one fee. The session or debrief that would cross the letter waits for your yes. The sponsor hears about it from you, and the invoice follows the letter.
An associate coach’s statement is computed from the same entries the invoice used, at their rate or their share of the fee. They see their athletes and their statement. They do not see your margin.
Computed from the engagement letter dated 2 Jun 2026. Priya’s statement: three sessions at $450.00, from the same entries.
What coaches and the owners of coaching businesses say in public about monthly plans, unlimited messaging, the engagement letter, paying associates and the hours behind the fee. Linked and dated. Not our words.
Do you sell your services as a flat monthly rate OR as a “package” of sessions. Over the last 20 years, I’ve done it both ways. The TLDR answer is - do both.
… For maybe 20-25% of your clients you’ll want to offer the option of packages. This is for those who travel a lot. They may not like the idea of paying a flat monthly fee which causes them to eat a lot of unused sessions.
… Pricing is generally lower for the flat monthly rate (perhaps based on $50-60/session) and priced higher for packages (perhaps $70-80/session).
If you’ve actually solved real problems, package your experience and spin up a coaching/consulting product.
This might be something simple, like 6 months or 6 sessions, with a fixed outcome and a fixed fee (e.g., $10k).
Most coaches I meet are wonderful people with great hearts. But sometimes, they end up working with the wrong clients. This hurts the coach, the client, and the entire field of coaching.
Invoice $150 this month for Maya and Ceed costs 15 cents. A coaching business invoicing $60,000 a month, 400 athletes and a few engagements, pays $60. No seats for your coaches, no tiers, no minimum.
Yes. Each athlete is a client with a plan: the monthly fee and the coach hours you priced behind it. Coaches log their time against each athlete, and the hour that would cross a plan waits for your yes. Your training app and your payment processor stay where they are.
One reminder a day, in Slack, with the hours left per athlete. The coach logs the day’s time against the athletes it went to. No timers, no screenshots, and every coach sees their own hours.
The engagement letter is the agreement: the fee, the sessions and the hours you priced behind them. Sessions, debriefs and the 360 are logged against it. The one that would cross the letter waits for your yes, and the invoice is computed from the letter.
Yes. An associate’s statement is computed from the same entries the invoice used, at their rate or their share of the fee. They see their clients and their statement. Rates and margin are visible to the people you name, enforced on the server.
If your agreement says so, log it as a session with a note and it counts against the package like any other. The invoice follows the agreement.
No. They see what the agreement puts on the invoice: the flat plan, the package or the engagement fee. The hours are yours.
Sign up with your work Google account. Ceed Intelligence reads your client list, your coach roster and your agreements, and proposes the clients, plans and rates. You confirm each one. Nothing is on the record until you say yes.
Yes. $60. No seats for your coaches, no tiers, no minimum. A month you invoice nothing costs nothing.
From the blog: Held. Not hidden. They see the fee. You see the hours. The agreement said 40 hours. The month said 47. Other firms Ceed is for: Advisors · Fractional executives · Management consulting · all nineteen.